Things to know about Popup

What is a 'Pop-up'?

"A Pop-up is something that appears suddenly or unexpectedly"

A pop-up is a graphical user interface ( GUI ) display area, usually a small window, that suddenly appears ("pops up") in the foreground of the visual interface. Pop-ups can be initiated by a single or double mouse click or rollover (sometimes called a mouseover), and also possibly by voice command or can simply be timed to occur. A pop-up window must be smaller than the background window or interface; otherwise, it's a replacement interface.


On the World Wide Web, JavaScript (and less commonly Java applet s) are used to create interactive effects including pop-up and full overlay windows.

A menu or taskbar pulldown can be considered a form of pop-up. So can the little message box you get when you move your mouse over taskbars in many PC applications.

Types of Pop-up?

Popup
Popup is the generic term used for website popups. More specifically, they are the type of popup that appears on top of your current browser page. Popups can appear like a highlighted image, however, they can also extend from any side of a webpage including the top and bottom.
Popups used to appear in new browser windows or tabs, but these days they’re typically modal, which means that they run as part of the page your visitor is browsing and cannot be blocked by popup blockers.

Pop Under
A pop under is a type of popup that appears in a new window underneath the web page you’re currently browsing. They’re less obtrusive since they open in a new window. However, they’re also more easily blocked by popup blockers.

Ways to Trigger Popups

Time-Driven Popup
A time-driven popup appears after a visitor is on your site for a set amount of time, giving them some space to learn what your site is about before being hit with an ad or offer.

Behavior-Driven Popup
The behavior driven popup appears after a certain condition is met. For example, a behavior-driven popup may appear after a visitor gets to their third page on your site, scrolls 66 percent down one of your pages or opens a specific page.

Exit Popup
The exit popup shows itself when a visitor browses to a site different than yours. It behaves just like a regular popup and is a great opportunity to extend a special offer to entice visitors before they’re gone.